Tuesday, November 27, 2007

Green Is the New Color of the Bottom Line

It isn’t easy being Green? Sure it is . . . & smart, too — LD

HARTFORD, Conn. -- "We believe design has enormous power and we are trying to use it to change the world," says Ian Yolles, Vice President of Brand Communications for Nau. "During Good And Green we will be sharing how the balance of beauty, performance and sustainability has driven everything we do as a company -- allowing us to not only generate a profit, but to contribute to positive, lasting and substantive change."

Yolles and other leaders in the fashion industry will show mainstream brands how to balance profitability and sustainability during Good And Green- The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center. Good And Green is designed to teach mainstream national marketers the techniques, benefits and bottom line impact of connecting with today's ecologically-concerned consumers through green marketing efforts.

Fashion has found success in blending "good-for-the-earth" business practices with state-of-the-art design and feels this way of doing business is key to a brand's current and future success. "We envision the eco movement as more than a trend. Eco has no "look" -- it is simply the way things should be done from now on," states Maria Intscher, Head Designer for Linda Loudermilk.

Good And Green attendees will have multiple opportunities to connect and learn from one another through solution-based workshops, drill-down discussion groups, insightful case studies and great networking events. A complete schedule and list of speakers is available at http://www.goodandgreen.biz.

Discovery Communications' Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors Bank of America, The Natural Marketing Institute, The Daily Green and Body + Soul magazine and Associate Sponsors 1% For The Planet, NatureWorks and Ketchum Public Relations. Fast Company is the Media Sponsor, Getty Images is the Imagery Resource, Earthsense is the Breakfast Sponsor, Nestle Waters is the Bottled Water Sponsor and NativeEnergy is the Official Carbon Offset Sponsor.

Good And Green is produced by PME Enterprises, Hartford, CT. Please visit http://www.goodandgreen.biz or call 860.724.2649 x 14 for more details and to register.

Contact: Patti Minglin -- 630-209-2524 -- pminglin@comcast.net

SOURCE: PME Enterprises

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