Road & Travel Magazine Launches New Website

Don’t tell me . .. it has pictures of cars. Hmmmmm . . . Bright, shiny, new cars. Better than donuts. And with fewer calories, too. — LD

DETROIT, Oct. 30 -- The online resource for all things automotive- and travel-related aimed at the women's market, ROAD & TRAVEL Magazine (RTM), launches its all-new, completely redesigned website.

The new website, which continues to offer free access to its 8,000 pages of automotive, travel and safety content, now showcases an edgy and hip new design, video, and Web 2.0 features like RSS feed and social bookmarking. In addition to these user-friendly tools, RTM also presents an easier-to-use navigation system to help readers quickly locate relevant articles and guides, as well as tools to expand font size, allowing readers to review content easily.

With in-depth reviews, comprehensive guides, splashy photography and enticing design, RTM continues to be the leading online resource for women seeking information on automotive, travel and safety issues.

"Our mission is to present a contemporary and unique website that not only stands out among the pack but also reflects through its design and content the unique interests of our upscale audience, who are primarily women," says Editor-in-Chief Courtney Caldwell.

Expanding to a weekly release in 2008, RTM continues to add and freshen its content to reflect the latest automotive and travel topics, whether new travel destinations or vehicle reviews. Now, readers will also be able to automatically post RTM's popular stories on websites such as Digg, De.licio.us, Sk*rt and StumbleUpon.

RTM's edgy yet elegant new look is the brainchild of Tenth Floor, a national interactive marketing and content management company based in Cleveland, Ohio.

"ROAD & TRAVEL Magazine's needs were three-fold," explains Tony Pietrocola, President of Tenth Floor. "The automotive industry is all about the latest and greatest, so we designed a website incorporating this type of imagery to usher RTM into the 21st century with an extremely modern look."

About RTM
ROAD & TRAVEL Magazine was founded in 1989 by Courtney Caldwell as the pioneering publication to target the women's automotive market. In print for twelve years RTM shifted the publication to an online magazine in 2000 and today is the largest online magazine to target the women's automotive and travel markets. RTM targets female consumers between 25 - 54, a body of consumers that purchase more than 50% of all new vehicles and influence 85% of all other sales.

For more information, please visit http://www.roadandtravel.com or call 248.546.4646.

SOURCE: ROAD & TRAVEL Magazine