Wirelessly Upload to 17 Online Photo Destinations

From my InstaMatic? I think you gotta be digital. — LD

Eye-Fi Users Can Now Wirelessly Upload Photos
Directly to Online Photo Sharing, Printing and
Social Networking Sites

MOUNTAIN VIEW, Calif. -- Eye-Fi (http://www.eye.fi) today announced that its Eye-Fi Card will allow users to automatically upload photos from their digital camera directly to 17 online photo sharing, printing, social networking and blogging sites. The Eye-Fi Card went on sale today at online retailers including Amazon.com, Buy.com and Walmart.com. See release entitled: "Eye-Fi Unveils World's First Wireless Memory Card for Digital Cameras."

Eye-Fi users are free to select from popular online photo destinations including KODAK Gallery, Shutterfly, Wal-Mart, Snapfish, Photobucket, Facebook, Webshots, Picasa Web Albums, SmugMug, Flickr, Fotki, TypePad, VOX, dotPhoto, Phanfare, Sharpcast and Gallery.

"We've eliminated the hassle and made it simple for users to do more with their photos," said Ziv Gillat, co-founder and vice president of marketing and sales for Eye-Fi. "By partnering with 17 of the top online photo destinations, we're giving users the greatest choice and flexibility to do what they want with their photos - from posting to a blog, printing them for relatives, or sharing them online with friends."

"KODAK Gallery is committed to helping people tell their stories and we are thrilled that the new Eye-Fi Card will help people free their pictures from their cameras so they can share them with friends and family," said Mark Cook, worldwide director of marketing for KODAK Gallery. "We're excited that our customers can now spend less time dealing with the upload process and more time creating beautiful and meaningful personalized holiday items like cards, calendars, photo books, and more."

Eye-Fi users can also choose from top social networking, digital media and blogging sites including Photobucket, Facebook, TypePad and VOX.

"User-generated content is now a defining feature of the online experience, especially when it comes to linking and sharing that content across social networks," said Alex Welch, president of Photobucket, one of the Web's most popular creative hubs. "Eye-Fi has made it even easier for Photobucket users to express themselves, and share photos with their community of friends and family."

Eye-Fi's 2GB wireless SD memory card was announced today, and is available at major online retailers including Amazon.com, Buy.com and Walmart.com for $99.99 USD. It's also available from the online stores of J&R, B&H Photo and Video, dotPhoto and Photojojo. For more information, please visit http://www.eye.fi/.

About Eye-Fi, Inc.
Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company's investors include Opus Capital and Shasta Ventures. More information is available at http://www.eye.fi/

About Eastman Kodak Company
Kodak is the world's foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital
and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images. More information about Kodak is available at http://www.kodak.com

About Photobucket
Photobucket is one of the Web's most popular hubs for managing media. Photobucket's users upload, link to, share and search for billions of personal photos, graphics, and videos every day. The company was founded in 2003 and acquired by Fox Interactive Media, Inc., a division of News Corp., in July 2007. The company is headquartered in Denver, Colo. with offices in Palo Alto, Calif., and is available online at http://photobucket.com/

SOURCE: Eye-Fi, Inc.