Seeing the 'Big Picture' in Your Home Theater

NEWARK, Del., Oct. 9 -- Whether Hollywood or
Bollywood, when a filmmaker has a vision, it's imagined on a grand,
larger-than-life scale. That vision may be lost when it comes to home
theaters because most consumers are not getting the big picture.
"Many families, even with flat panel televisions, are missing out on
the magic of the motion picture experience at home," says Scott Oglum, CEO
of Theater Xtreme, Inc., a niche retailer of real home movie theaters. "A
flat-panel television may only be part of the equation when it comes to
creating a true home theater experience."
Experiencing the Big Picture
Customers, more than ever before, are intrigued by the idea of
designing real movie theaters for their homes, just like many seek the help
of interior designers or custom kitchen retailers. Big-box retailers only
emphasize single products or individual components. Oglum and his team of
design consultants at Theater Xtreme, a more boutique-type store,
specialize in complete home cinema rooms for their customers.
At any one of the company's sixteen stores in twelve states, visitors
are greeted with a bag of popcorn and then taken on an educational tour.
Customers preview cinema showrooms to feel what they might experience at
home, right down to the seating, interiors, and accessories, essentially
"trying on the room" and deciding which one best fits their needs.
"Customers should come with big imaginations and be prepared to be wowed,"
adds Oglum, who spent years perfecting the shopping experience at his
stores.
For example, a movie enthusiast with limited space might appreciate a
theater package with a motorized, retractable screen and hidden speakers,
allowing the room to double as a more traditional living room. A die-hard
sports fan might gravitate toward a 123-inch screen in an effort to see
more of the action, along with two rows of seating embroidered with
favorite team logos to give it a clubhouse feel.
"Our design consultants always ask about more than just movie
preferences, because our theater rooms go beyond cinema and television,"
says Oglum. "In this digital age, all of our packages include on-screen
access to music, the Internet, video games, digital photos, e-mail, and
more. Customers tell us their theaters become the most-used room in the
house. That's because we believe the experience should encompass the
biggest picture of all -- your style and life."
For more information, visit http://www.theaterxtreme.com.


SOURCE Theater Xtreme