Tuesday, October 16, 2007

Conference on Marketing & Online Communities

SAN FRANCISCO -- Forum One Communications announces the Discussion Leaders and their Topics for their first invitation-only Marketing & Online Communities Conference to be held in New York City on November 8, 2007. The discussion-focused conference will be a full day event exploring the current issues and opportunities when marketing to online communities in a conversational and interactive format.
Discussion Leaders include:
-- Mary Furlong, Founder & CEO, Furlong & Associates
-- Marcien Jenckes, Senior Vice President, Messaging, Community, Voice,
AOL
-- Bree Nguyen, Director of Street Marketing, New Media, Warner Bross
Records
Discussion Leaders will initiate small- and large-group discussions,
focusing on current examples of what's working, what isn't, and how to
utilize new and unproven community models without detracting from the
community's experience and culture. In other words, how to be a successful
marketer without relying on traditional media tactics that can appear
disrespectful and sneaky in today's interactive arena. Discussion topics
include:
-- Marketing to Communities - The Brand "Us"
-- Anatomy of an Integrated Campaign
-- Creating Successful Campaigns With Established Communities
-- Hosting the premier community for your Brand
-- Using Social Media in Your Campaigns
-- Measuring the Success of Your Community Campaign
-- Children & Tween Communities: Engaging the Future
-- Boomer Networks
-- The Future of Community-based Marketing
Other speakers for the conference include: Andy Chambers, CEO, Digit;
Michael Leifer, CEO, guerilla PR, Inc; Tim Manners, President, David X.
Manners Company; Thor Muller, CEO & Co-founder, Satisfaction; Jeremy Welt,
Senior Vice President of New Media, Warner Bros. Records.
Attendance is invitation-based and features a wide variety of agency
and corporate thought leaders in online and community marketing including
representatives from AOL, Eastman Kodak, Fidelity Investments, Harlequin
Enterprises Ltd., Lightworks New Media, Inc., LiveWorld, Marketmaker
Interactive, Microsoft, SolutionSet, WebEx, and Yahoo.
The event is sponsored by LiveWorld and SolutionSet. Requests for
invitations can be made online at http://www.forumone.com/mocrequest. For
more event information, or information about sponsorship opportunities
contact Bill Johnston, bjohnston@forumone.com.
About Forum One Communications
Forum One Communications is an online strategy and development firm
based in Alexandria, Virginia. Forum One partners with influential
organizations, providing business strategy, online communications, user
experience, and technology expertise, to respond to some of the world's
most pressing problems.
Media Contact:
Bill Johnston
Forum One Communications
415.299.9638
[fax]703.995.4937
[email]bjohnston@forumone.com
[URL] http://www.forumone.com/moc
This release was issued through WebWire(R). For more information visit
http://www.webwire.com.


SOURCE Forum One Communications

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