Thursday, October 18, 2007

Fusion Chrome's power razor with built-in spotlight

NEW YORK -- Gillette & The Art of Shaving have launched FUSION CHROME COLLECTION, a premium assortment of shaving
instruments combining the best of these two leaders in shaving. The high-style, high- performance collection consists of two razors, a manual version and a powered version which features a built in spotlight -- a world first, a coordinating shaving brush and two elegant shaving stands.
Since its inception in 1996, The Art of Shaving, led by co-founding
husband and wife team Eric Malka and Myriam Zaoui, has designed and
marketed premium razor handles compatible with only Gillette blade
The Art of Shaving is recognized as the high-end shaving industry
leader and brings quality, style and craftsmanship to the co-branded
partnership. As the world leader in shaving, Gillette brings its superior
technology and rigorous testing to ensure the highest level of shaving
performance. The result is FUSION CHROME COLLECTION, a perfect blend of
both partners to give men the ultimate shaving experience.
"Partnering with Gillette allows us to offer our customers the very
latest in shaving technology," explains Eric Malka, President and CEO of
The Art of Shaving.
Myriam Zaoui, Chief Creative Officer, agrees, "This collection truly
represents an innovation in the premium razor category. In addition to the
light and micro-pulse technology, we are introducing new materials such as
polished chrome and thermo-resin."
"The FUSION CHROME COLLECTION is the culmination of a unique and
natural partnership between Gillette and The Art of Shaving, two strong,
well- respected brands," says Matthew Wohl, General Manager of Gillette's
Global New Products and Shave Care.
The launch of FUSION CHROME COLLECTION is strategically timed to
coincide with this holiday shopping season. The collection hits store
shelves today and is sold at all of The Art of Shaving Shop locations -- 25
stores nationwide,,, fine retailers such as Barney's, Neiman
Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales and select men's
clothiers, spas, resorts nationwide.
Suggested retail pricing for the FUSION CHROME COLLECTION Power Razor
is $150 and $125 for the Manual Razor. The Shaving Brush and Shaving Stands
will be sold separately for $75 and $100.

SOURCE The Art of Shaving

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