M&Ms, Joey Fatone Kick off Halloween Season

HACKETTSTOWN, N.J. -- Mars Snackfood U.S. announced today that M&M'S(R) Chocolate Candies is kicking off the Halloween season with a monstrous event in Times Square, starring Joey Fatone (NBC's "The Singing Bee"), a headless horseman and M&M'S(R) characters Red and Yellow.
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The iconic brand of M&M'S(R) Chocolate Candies, a Halloween favorite
known for fun, delighted the gathered crowd with the opportunity to win $1
million. Joey Fatone was a Halloween treat as he gave away valuable
merchandise: M&M'S(R) Chocolate Candies used to enter Red and Yellow's
M&M'S(R) Million Dollar Halloween Instant Win Game and Sweepstakes.
"Nothing's better than celebrating Halloween, one of my favorite
holidays, in my hometown of New York City with my favorite candy,
M&M'S(R)!" said Fatone. "On 'The Singing Bee' I give away money every week.
Now thanks to M&M'S(R), I've got the chance to work with some serious big
bucks: a million dollars!"
A Howlingly Fun Day
The day began with a spooky headless horseman escorting an M&M'S(R)
armored truck, carrying thousands of M&M'S(R) Chocolate Candies through the
Lincoln Tunnel and the streets of mid-town Manhattan, before stopping at
M&M'S WORLD(R) in Times Square. Joey Fatone was on hand to greet the truck
and help unload the precious cargo before treating the crowd with M&M'S(R)
Chocolate Candies.
"M&M'S(R) Chocolate Candies is giving consumers a frighteningly good
time during the Halloween season by giving away one million dollars," said
Anibal Martini, global marketing director, M&M'S(R) Brand. "We're bringing
our iconic brand of fun to Halloween and offering up the ultimate treat."
The Monstrous Million Dollar Contest
From now until Oct. 31, individuals can register for Red and Yellow's
M&M'S(R) Million Dollar Halloween Instant Win Game and Sweepstakes at
http://www.mms.com by entering the Universal Product Code (UPC) on packages
of M&M'S(R) Chocolate Candies. The Grand Prize will be awarded in the form
of a $1,350,000 twenty-year annuity without interest. Instant Win prizes
include a family trip to the Haunted Mansion at Walt Disney World(R) theme
park, a 52 week supply of M&M'S(R) Chocolate Candies and selected Halloween
movies on DVD.

SOURCE Mars Snackfood U.S.